Abstract: According to embodiments of the disclosure, there are provided a method, apparatus, device and storage medium for media content interaction. The method includes: in response to a predetermined operation for an application, presenting, in the application, media content associated with a target object; and presenting, while presenting the media content, a search entry for the target object and a search keyword associated with the target object. In this way, it can facilitate users to further understand the target object. Thus, on the one hand, the user experience can be improved, and on the other hand, the promotion of the target object can be advantageously promoted.