Abstract: A video frame rendering method and apparatus which belong to the field of computer technologies. The method includes: acquiring, by a server, a first video frame corresponding to a first terminal the first video frame being obtained by rendering a target virtual scene comprising a plurality of virtual objects; rendering, by the server, a new target virtual object based on a customization setting and an original target virtual object of the plurality of virtual objects; substituting the original target virtual object in the first video frame with the new target virtual object to obtain a second video frame; and transmitting, by the server, the second video frame to a first terminal, the first terminal being configured to display the second video frame.