Abstract: A method, a structure, and a computer system for customized bundles of products and services. The exemplary embodiments may include gathering data corresponding to one or more consumers, one or more products, and one or more services. In addition, exemplary embodiments may further include generating one or more bundles of the one or more products and services corresponding to a consumer of the one or more consumers based on applying one or more models to the gathered data. Moreover, exemplary embodiments may further include determining a price of the one or more bundles, and displaying the one or more bundles to the consumer.

Abstract: Techniques for a machine learning based tiered graphical user interface (GUI) are described herein. Aspects of the invention include receiving a set of offered products. The set of offered products is sorted into a plurality of tiers, and an initial tiered GUI is generated based on the sorting. Based on receiving customer feedback via the tiered GUI, the sorting of the set of offered products into the plurality of tiers is updated, and an updated tiered GUI is generated based on the updated sorting.