Abstract: Systems and methods for data transmission protocols are disclosed. For example, a receiving device is selected to send retransmission requests when data packet loss occurs, and then a unicast transmission of data packets may be sent to that selected receiving device. Other receiving devices may be configured to receive the unicast transmission as sent to the selected receiving device and to process the transmission as a multicast transmission. Alternatively, a multicast transmission may be sent to all of the receiving devices, and the selected receiving device may be configured to process the multicast transmission as a unicast transmission for the purpose of sending retransmission requests indicating packet loss. Backup packets may be generated and sent to all of the receiving devices to improve content output quality.