Abstract: A process for painting substrates in web or tabular form using roller application wherein a primer or base coat layer of paint and a top coat layer of paint are applied is characterized in that in the application of one of the two layers of paint a paint is used which contains in a solvent or dispersing agent a crosslinkable or thermoplastic resin which is liquid at the processing temperature, 0.5 to 7% by weight in relation to the dry weight of the resin of an organic substance which is suspended or emulsified in the solvent or dispersing agent, the size of the particles or droplets of said substance lying between 3 and 60 .mu.m, said substance melting at the processing temperature and its surface differing from that of the resin, and where appropriate the conventional paint additives.