Abstract: A round label for providing identifying indicia on a bottle having a bottom wall having a flat, annular edge portion and a concave depression in the middle of the annular edge portion. The label has an attachment for attaching the label in the concave depression of the bottle. The attachment includes a ring-shaped edge portion having a layer of adhesive on at least one side to affix the label to the side walls of the concave depression, and a circular interior labeling portion which is surrounded by the ring-shaped edge portion and which traverses the concave depression. A plurality of notches are provided in the edge portion of the label. The notches extend radially-inwardly towards the center of the label. The edge portion of the label is bent transverses to the labeling portion of the label and fastened to the side walls in the concave depression such that the labeling surface traverses the concave depression and is spaced apart from the flat annular edge portion of the bottom wall of the bottle.