Abstract: A method and apparatus for comparing entities, such as companies or trademarks, based on available pricing and feature information regarding goods or services provided by the companies. Web services, e.g. price finding robots, are employed to obtain pricing and feature information for similar products from different companies. Products having similar features but derive from different companies can be grouped to clusters and be analyzed with respect to average pricing levels. Data formats for pricing and feature information stemming from different web services may be automatically retrieved and mapped into a common format. The method allows to evaluate systematic deviations in the company's pricing policies or to detect if companies do not have a matching product portfolio. One can also estimate the prestige or acceptance of a company or brand as a function of prices tolerated by the underlying market. This may facilitate marketing strategies.