Abstract: A workflow integration platform is disclosed for use within a financial services context, or for issuance of cards (e.g., payment cards or identification cards). Data may be gathered and coordinated for each of a plurality of services, including user contact information, identity, identity document, and customer verification. Each of a plurality of such services may be executed in a coordinated manner. In some instances, a financial institution may use such coordinated workflows for new account creation, card issuance in a self-service context from a mobile application.