Abstract: An embodiment may involve receiving, from one or more server devices, representations of past amounts spent on paid search engine listings for a web site and representations of paid search conversions involving the web site that are attributable to the paid search engine listings. The embodiment may also involve receiving representations of past amounts spent on the display promotions for the web site and representations of display conversions involving the web site. The embodiment may also involve receiving a request for a graphical representation of the cross-channel performance of the web site with respect to conversions. In response to receiving the request for the graphical representation of the cross-channel performance of the web site, the computing system may transmit the graphical representation of the cross-channel performance of the web site.

Abstract: An embodiment may involve repeatedly receiving, from one or more social network advertising service devices at which one or more social network advertising campaigns are or have been operated, updates to information related to social network advertisement placement and social network advertisement performance over a previous period of time. The embodiment may involve transmitting, for display on a graphical user interface of a client device, representations of the social network advertisement placement and the social network advertisement performance over the previous period of time. The embodiment may involve receiving, via the selectable graph menu options, a selection of two of the plurality of advertising metrics. The embodiment may involve transmitting, for display on the graphical user interface, data representing values of the selected two metrics over the previous period of time.

Abstract: An embodiment may involve receiving, from a search engine device at which a web site is registered, updates to search engine performance information of the web site. The embodiment may further involve receiving, from one or more traffic tracking service devices, updates to traffic information for the web pages. The embodiment may further involve receiving, via selectable controls on a graphical user interface of a client device, a selection of two or more of a plurality of metrics related to the search engine performance information and the traffic information. The embodiment may further involve transmitting, to the client device, graph data representing values of the selected two metrics over a pre-defined period of time. Reception of the graph data may cause the client device to plot, on the graphical user interface, a graph indicating the values of the selected two metrics over the pre-defined period of time.

Abstract: An embodiment may involve receiving, from one or more server devices, representations of past amounts spent on paid search engine listings for a web site and representations of paid search conversions involving the web site that are attributable to the paid search engine listings. The embodiment may also involve receiving representations of past amounts spent on the display promotions for the web site and representations of display conversions involving the web site. The embodiment may also involve receiving a request for a graphical representation of the cross-channel performance of the web site with respect to conversions. In response to receiving the request for the graphical representation of the cross-channel performance of the web site, the computing system may transmit the graphical representation of the cross-channel performance of the web site.

Abstract: An embodiment may involve receiving, from one or more online advertising service devices at which one or more online advertising campaigns are operated, updates to information related to online advertisement placement and online advertisement performance associated with the one or more online advertising campaigns. The information may include a plurality of metrics. The embodiment may also involve receiving, via selectable graph menu options on a graphical user interface of a client device, a selection of two of the plurality of metrics. The embodiment may further involve transmitting, for display on the graphical user interface, data representing values of the selected two metrics over a pre-defined period of time. Reception of the data may cause the client device to plot a graph indicating the values of the selected two metrics over the pre-defined period of time.