Abstract: An ecosystem that enables content providers to decorate search results with interactive content. The searching user can then interact with the content and view the content without leaving the search results page. The content provider sends content and metadata to a content enrichment enabler that transforms the content into an enriched content, and receives back from the enrichment enabler a location identifier which includes information that identifies the provider and the location of the enriched content. The content provider then embeds the identifier in each of the content provider webpages for which such content has been produced. The identifier is indexed by a search engine to identify the interactive content and source thereof for surfacing on a search results page. The search result is decorated with an indicator that the user recognizes as the availability of the enriched content, and uses to access the content via the web page.

Abstract: An ecosystem that enables content providers to decorate search results with interactive content. The searching user can then interact with the content and view the content without leaving the search results page. The content provider sends content and metadata to a content enrichment enabler that transforms the content into an enriched content, and receives back from the enrichment enabler a location identifier which includes information that identifies the provider and the location of the enriched content. The content provider then embeds the identifier in each of the content provider webpages for which such content has been produced. The identifier is indexed by a search engine to identify the interactive content and source thereof for surfacing on a search results page. The search result is decorated with an indicator that the user recognizes as the availability of the enriched content, and uses to access the content via the web page.

Abstract: Architecture that enables user interaction in a search engine results page (SERP) with externally hosted content. A control hosted by an external data source is seamlessly embedded within the SERP, and then functions transparently as if the control were an internally hosted control. The architecture includes the capability to trigger the addition of the control to the SERP, embed the control within the SERP, and enable the control to interact with the SERP. To seamlessly embed the external control, a key is created that uniquely identifies the external control. The key is encoded and injected into the web document index. At query time, the key is detected and causes a link to be rendered within the SERP. When the querying user selects on the link, other elements in the SERP are moved aside to make room for the external control.

Abstract: Architecture that facilitates the mapping of multimedia topic summaries from one data source, to web search results from another data source. An algorithmic technique is provided that discriminates (selects) between topic summaries that are wanted and not wanted for presentation to the search engine user based on a predetermine set of characteristics or features. Topic summaries are each pre-associated with a topic identifier. A page identifier is extracted from or created for the webpage that is used to match the topic identifiers to the correct webpage. The page identifier is aligned with the topic identifier of the topic summaries to find matches between topic summaries and webpages. Once alignment is completed, the correct topic identifier is inserted into the internal extended representation (e.g., associated with the content header) of every webpage, which enables the subsequent fetch of the topic summaries for display to users.