Abstract: Systems and methods for generating customized guide materials associated with a product include a computing device that receives user input information associated with the product. The user input information includes a plurality of user selected options. A plurality of rules define the relationships between each specific combination of user selectable options a pre-defined set of guide modules from among a plurality of guide modules that are relevant to that specific combination of options selected by the user. The guide modules may include textual information, image information, audio information and/or video information. The customized guide materials are generated based on the pre-defined set of guide modules, and may be output for presentation on a user computing device.