Abstract: Embodiments of the present disclosure leverage distributed ledger technology (DLT) to maintain the privacy of data associated with different supply chain participants and allow that data to be shared in a controlled manner (e.g., using permissions and smart contracts). The sharing of the supply chain data enables actions to be determined to optimize distribution of products within the supply chain, such as to supply products to consumer-facing outlets in quantities commensurate with real-time demand, thereby resulting in a more efficient supply chain with minimal waste and excess inventory. Moreover, the DLT nodes leveraged by the disclosed demand sensing network provide real-time end-to-end visibility into the demand and transport of products within the supply chain, which allows rapid action to be taken in response to changing demand.