Abstract: Systems and methods for providing structured markup content retrievable by a service that provides rich results. An original field module stores original fields and corresponding entries as original field pairs. An ontology mapping module maps the original fields to uniform fields that are compatible with at least one ontology standard. A uniform field module stores the entries and uniform fields that correspond to the entries as uniform field pairs based on the ontology mapping module mapping. A request handling module provides the service with at least one uniform field pair from the uniform field module. A plurality of redirect links are associated with a plurality of accessible sites and are accessible by the service and to direct the service to the request handling module for the request handling module to provide the at least one uniform field pair to the service. The uniform field pairs constitute structured markup content.