Abstract: Native online sponsored content creation is disclosed. A selection of a set of native hierarchical content elements may be received. Each of at least a subset of the native hierarchical content elements in the selected set may be mapped to one or more corresponding sponsored content elements. A template may be generated based at least in part on the mapping.

Abstract: A method of assisting with payment of a transaction involving a first user and a second user using a CardBot System including a CardBot API residing in a chat platform is disclosed. The method includes receiving a request for an action to be taken from the first user, receiving identifying information from the first user regarding the second user, receiving information pertaining to the action to be taken, and receiving parameters for the action to be taken. The method includes the step of performing the action to be taken based on the information pertaining to the action to be taken and parameters for the action to be taken. The performance of the action includes a calculation of an amount to be paid by the first user. The method includes the step of facilitating the sending of the amount to be paid from a first payment account to a second payment account.

Abstract: A request for a page is received. The page is provided at least in part by determining dynamically a content element for the page. An auction to determine a winning bid is conducted prior to providing the page in response to the request and the content element determined based at least in part on the auction winner.

Abstract: In-feed encapsulation of display ads or other externally-hosted content is disclosed. In various embodiments, an indication is received that an ad to be displayed in the context of an instance of a publisher content page as rendered at a client system links out to advertising content associated with a third party site. The client system is configured to display a modified version of the advertising content in the event an indication is received that the ad has been selected.

Abstract: In-feed encapsulation of display ads or other externally-hosted content is disclosed. In various embodiments, an indication is received that an ad to be displayed in the context of an instance of a publisher content page as rendered at a client system links out to advertising content associated with a third party site. The client system is configured to display a modified version of the advertising content in the event an indication is received that the ad has been selected.

Abstract: Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and including the optimized content element as a static element in the optimized version of the page.

Abstract: A request for a content item that is to be provided for display in a page is received. A content template is embedded in code associated with the page. The content template is embedded at a selected location of a plurality of potential locations of the page that are compatible with the content template. The content item for the page is obtained based on the content template. The content item associated with the embedded content template is provided for display in the page. The content item associated with the embedded content template is provided for display at the selected location.

Abstract: A plurality of pages associated with a website are crawled. Page information is generated for the plurality of pages. A plurality of locations that are compatible with a content template are determined based at least the page information for the plurality of pages. The content template is embedded in at least one of the plurality of locations.

Abstract: An identifier associated with a page request is received. Publisher content that corresponds to the identifier is obtained. A content element that is associated with a target group with which the page request is associated is dynamically determined. An at least partially pre-rendered page that incorporates corresponding code to include content associated with the dynamically determined content element along with the publisher content is generated. The at least partially pre-rendered page is provided in response to the page request.

Abstract: Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.

Abstract: Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and including the optimized content element as a static element in the optimized version of the page.

Abstract: Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.

Abstract: An identifier is received from a server associated with a content provider. An at least partially pre-rendered page that corresponds to the requested page is generated. The at least partially pre-rendered page includes a content element associated with a content provider and at least one third party element. The at least partially pre-rendered page is provided to the server.

Abstract: Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.

Abstract: Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.

Abstract: A method of assisting with payment of a transaction involving a first user and a second user using a CardBot System including a CardBot API residing in a chat platform is disclosed. The method includes receiving a request for an action to be taken from the first user, receiving identifying information from the first user regarding the second user, receiving information pertaining to the action to be taken, and receiving parameters for the action to be taken. The method includes the step of performing the action to be taken based on the information pertaining to the action to be taken and parameters for the action to be taken. The performance of the action includes a calculation of an amount to be paid by the first user. The method includes the step of facilitating the sending of the amount to be paid from a first payment account to a second payment account.

Abstract: A method of assisting with payment of a transaction involving a first user and a second user using a CardBot System including a CardBot API residing in a chat platform is disclosed. The method includes receiving a request for an action to be taken from the first user, receiving identifying information from the first user regarding the second user, receiving information pertaining to the action to be taken, and receiving parameters for the action to be taken. The method includes the step of performing the action to be taken based on the information pertaining to the action to be taken and parameters for the action to be taken. The performance of the action includes a calculation of an amount to be paid by the first user. The method includes the step of facilitating the sending of the amount to be paid from a first payment account to a second payment account.

Abstract: Native online sponsored content creation is disclosed. A selection of a set of native hierarchical content elements may be received. Each of at least a subset of the native hierarchical content elements in the selected set may be mapped to one or more corresponding sponsored content elements. A template may be generated based at least in part on the mapping.

Abstract: Native online sponsored content creation is disclosed. A selection of a set of native hierarchical content elements may be received. Each of at least a subset of the native hierarchical content elements in the selected set may be mapped to one or more corresponding sponsored content elements. A template may be generated based at least in part on the mapping.

Abstract: A plurality of pages associated with a website are crawled. Page information is generated for the plurality of pages. A plurality of locations that are compatible with a content template are determined based at least the page information for the plurality of pages. The content template is embedded in at least one of the plurality of locations.