Abstract: Systems and methods are disclosed for integrating a user's purchase experience at an online merchant with a user's social media account and, separately, with a user group. When a user makes a purchase representation through a social media service about a merchant or a purchase choice to be made with the merchant, upon verification, the user is offered a merchant benefit. When a user can enlist a purchase group of users to each make a purchase from a merchant, upon meeting a group requirement, the purchase group is provided a group benefit.