Abstract: A computer-implemented method is provided and allows a user to interact with a website or web application. The method includes steps of capturing inputs of the user in a Conversational User Interface (CUI) and/or in a Graphical User Interface (GUI) of the website or web application and of modifying the CUI based on GUI inputs and/or GUI based on CUI inputs. An intent of the user can be determined based on the captured CUI or GUI inputs. A context can also be determined based on CUI interaction history and GUI interaction history. The CUI or GUI can be modified to reflect a match between the intent and the context determined. A computer system and a non-transitory readable medium are also provided.