Abstract: The present invention is a system and method for assisting an employee to record and classify all work activities at a granular level that meets the requirements of the employer's operational needs as well as government or organizational rules easily and systematically. The system achieves the goal by utilizing the information typically found in employee calendars such as meetings and group events, wherein the system assists the employee by automating the recording and classification process by identifying common activities that employees perform both before and after an event, allowing an employee to select the activities actually performed, learning which activities are typically associated with which event by a particular employee or class of employee, and then using predictive algorithms in order to automatically record an employee calendar of activities being performed whenever events are identified on an employee calendar system.

Abstract: Methods and systems for measuring effectiveness of advertisements. Consumers who opt-in may be presented with advertisements, and after viewing the advertisements, the participants may be asked to respond to the advertisement in a standardized survey environment. The participants may be asked to rate, on a scale of 0 to 100, each advertising piece in terms of various factors such as: desire rating, relevance, information, attention, innovation (or change), likeability, etc. These responses, combined with demographic information about the participants and meta data pertaining to advertising such as brand, product and the media that the advertising is designed for, may be used to measure the persuasive power of the advertising content, the likelihood of repeat viewing of the advertising, the likelihood of having word-of-mouth effect and the overall effectiveness of advertising content.