Abstract: An array of a plurality of packages for storing and/or displaying products. Each package has a first display view which is viewed from a first display direction. The first display view has a main display element which is defined by a brand name, a brand logo, or a product name. The main display element has a pseudo-occupation area. Each package also has a second display view which is viewed from a second display direction which is different from the first display direction. The second display view has a concept display element which is defined by at least one graphic and occupies at least a portion of the pseudo-occupation area. The display direction of each package is determined to show the first or second display view of each package such that the array as a whole displays a predetermined pattern.