Abstract: A method including classifying a plurality of users into different user groups according to at least one attribute information of the plurality of users; determining a keyword corresponding to each user group according to historical user behavior logs of different user groups; receiving a request of a current user for accessing a current transaction object, and determining a user group of the current user according to attribute information of the current user; segmenting an original title of the current transaction object into word segments, and determining a word segment matching the keyword corresponding to the user group of the current user in the word segments; generating a new title of the transaction object according to the matching word segment for display at a user client terminal. The techniques of the present disclosure ensure that a title displayed to a user is short and meets personalized demands of the user.

Abstract: The present disclosure provides an information search method and apparatus. The information search method includes: receiving a search term input by a user; acquiring a search result based on the search term; acquiring description information corresponding to the search result; extracting one or more word segments from the description information; combining the one or more word segments to generate a title of the search result, where at least one word segment carries a hyperlink label; and returning the title after the combination of the word segments carrying the hyperlink labels to a user terminal for display. The method may facilitate a user to initiate a search, and may provide a relatively large number of search terms for the user to select from.