Abstract: A system may include a signage controller configured to control digital signage (e.g., at least one digital display). In one embodiment, the signage controller may collect and compile demographic information and feedback from mobile devices via close-proximity or short-range communication prior to providing it to cloud resources. The cloud resources may then determine content and mobile content based on the demographic information and feedback. At least the content may be provided to the signage controller, which may cause the digital signage to display some of the content (e.g., at least one advertisement). The mobile content may be pushed to the mobile devices, and may cause the mobile devices to display information and/or provide functionality related to the displayed content. In one embodiment, statistics (e.g., at least one of offer availability or offer acceptance statistics corresponding to the at least one advertisement) may also be displayed on the digital signage.