Abstract: Described is a technology by which an entity's (e.g., a user's or group's) usage of a digital entertainment service is used to automatically generate an interactive, personalized three-dimensional visualization representing the entity's career on a digital entertainment service. Usage events are collected as profile information, which is processed to generate the visualization, as well as to automatically theme the user's experience. Filtering and prioritization of data within the profile information is performed based on the predicted degree of interest to the entity and to others; the entity may provide preference data to vary the automatically generated visualization and/or theme.