Abstract: A beer keg or other beverage container is provided with a user link that can be linked with a mobile device. Each keg is identified by its user link. When the keg is filled, the fill date and information regarding the contents (e.g. specific flavor and production information) are associated with that keg on a server. The filled keg is shipped to a distributor, restaurant or bar. When the keg is tapped, the employee activates the link with a mobile device to access the stored information. The date, time and location of this activation is also provided to the server from the user's mobile device. Subsequently, when a potential customer is looking for a beer, he can use an app or data-providing service that will show him his preferred beer, the date and time the keg was tapped, optionally coupons or other incentives, and the location of the restaurant/bar.

Abstract: A container tracking system includes a plurality of containers each having a user link, such as an RFID or NFC chip or optical code, such as a barcode or QR code. The user link is activatable by a user's mobile device. A server is configured to be accessed by the user's mobile device upon activation of the user link. The server provides information to the user's mobile device in response to activation of the user link. The server may log the location of the user's mobile device at the time of activation in order to log the location of the container.