Abstract: A method and system for controlling operations of electronic devices in a context sensitive manner have been provided. The control actions available on a context sensitive, interactive remote controller depend upon the content currently viewed or used on the electronic devices. The interactive remote controller with an in-built display module provides personal control features such as setting up program reminders, receiving and viewing social recommendations, designating favorite shows, and searching and organizing media content. The interactive remote controller is not overloaded with a large set of standard buttons that have selective relevance to the operations performed on electronic devices at a given instance of time. The interactive remote controller ensures that personal activities such as liking a program does not disrupt collective user experience, thereby providing privacy to a user by displaying text inputs, contextual menus, notifications and reminders, on the in-built display module.

Abstract: The various embodiments herein provide a system and method for developing and delivering a platform independent application for a plurality of user devices. The system comprises an application development framework to generate a plurality of platform independent data formats describing the application elements and actions allowed on them, a content generating server to generate a plurality of device specific data formats, a content distribution server to create a schedule for delivering the plurality of device specific data formats to the plurality of user devices and a device specific application container to render the application on the user device based on the plurality of device specific data formats received from the content distribution server. The content generating server includes a data format builder module which takes input from the application development framework and an application metadata and invokes an application handler to generate device specific data formats.

Abstract: The various embodiments herein disclose a system and method for creating, distributing and execution a promotional media plan across a plurality of user device platforms. The system comprising a publisher inventory module for providing a inventory of where promotions run, a promotion builder module to create a common media plan for multiple user device platforms, a campaign management server to enable multiple media agencies and multiple advertisers to create promotional media plans, a plurality of distribution channels for distribution of a promotional media plan to a plurality of user devices and a media package comprising of an application container packaged with the promotion media artifact and promotion media plan for delivering a plurality of promotions to the plurality of distribution channels and user devices. The promotional media plans are created subject to an availability of the advertising inventory.