Abstract: The invention provides an interactive system for providing product information and rewards to a consumer. The system is a business-to-business and business-to-consumer model which aggregates product information (goods or services) advertisements on a web site and provides rewards to consumers who browse product-specific advertisements. Consumers may receive rewards (either cash awards or product discounts) by browsing the advertisements (preferably in the form of an interactive catalogue) and answering product-specific questionaries and/or by providing post-sale feedback to the sellers of products. Advertisers benefit from the system by a low customer-acquisition cost of the model, the high quality of feedback and customer intelligence obtained and by the “ready-to-buy” profile obtained by consumers who are attracted to the web site's interactive catalogue.

Abstract: An advertising/entertainment system is provided including a media presentation having an interactive response system, the interactive response system for presenting response choices to users based on the subject matter of the media presentation and for receiving user responses for developing further media presentations based on the user responses. The system encourages a user to become a member of the system, disseminate information about products to users and encourage users to participate in a story in which the users determine the progress of the story's plot-line while reviewing advertisements.