Abstract: The system may be configured to perform operations including determining a standard game point conversion rate between a first reward point value associated with a first reward point and a standard game point value associated with a standard game point, wherein the first reward point is redeemable with a first business and the standard game point is redeemable with a first game merchant; receiving a request from a consumer profile to exchange a first reward point amount for a first standard game point amount; retrieving the first reward point amount from the consumer profile; calculating the first standard game point amount equal to the first reward point amount based on the standard game point conversion rate; generating the first standard game point amount; associating the first standard game point amount with a game user profile; and/or storing the first standard game point amount in the game currency platform.