Abstract: Described herein are techniques for processing content items for presentation via a content feed of an online service. Upon receiving a request associated with a particular end-user of an online service for a content feed, a connection graph is analyzed to identify a plurality of content items that are eligible for presentation to the end-user. Some subset of content items that share a common relationship with the end-user, as indicated by a common edge in the connection graph, are identified. This subset of content items is then grouped together for presentation within the content feed in a content carousel, where the content carousel is positioned within the content feed, relative to other content items, based on the highest ranking content item presented via the content carousel.