Abstract: Label packages including a backing sheet and inner face paper housing the labels are flimsy and thereby susceptible to damage due to flexing. Several embodiments for sturdy foldable packaging of printable labels are disclosed. The packaging includes a heavy, sturdy backing sheet in one embodiment to preclude the packaging from flexing, thereby damaging the labels. In another embodiment a sturdy insert card is placed in the packaging. In a further embodiment, a sturdy and thick backing card is placed in the packaging. In a still further embodiment see-through windows in the design allow the customer easier viewing access to choose the style of labels based on his/her preference. In another embodiment, the labels and the surrounding matrix are patterned differently for ease in identifying the labels from the matrix for easier peel-off of the labels.