Patents by Inventor Kara Perry

Kara Perry has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • RATE CARD YIELD MANAGEMENT
    Publication number: 20100131360
    Abstract: A system and method are disclosed for allowing networks and publishers to manage the rates of their inventory to optimize their yield. The yield is determined based on a set of rates which may be stored in a rate card. The rates may be established based on targeting attributes. A publisher may adjust its rates on the rate card by selecting a particular attribute and/or rate and modifying the rate by an amount or percentage. The publisher may download its rate card and then upload a modified rate card that includes the adjusted rates.
    Type: Application
    Filed: November 21, 2008
    Publication date: May 27, 2010
    Applicant: Yahoo! Inc.
    Inventors: Scott Shifflett, Steven Hartman, Matthew Plummer, Kara Perry, Tom Furukawa, Jacqueline Bleth
  • ADVERTISING INVENTORY CONTROLS
    Publication number: 20100088186
    Abstract: Embodiments of methods, apparatuses, or systems associated with advertising inventory controls are disclosed.
    Type: Application
    Filed: October 8, 2008
    Publication date: April 8, 2010
    Inventors: Scott Shifflett, Steven Hartman, Matt Plummer, Sundar Seshadri, Robert van Gent, Kara Perry, Brad Ciraulo, Venkatesh B. Natrajan