Abstract: The present invention is directed to a method and system used for determining the position or placement of consumer food products in a retail environments. The present invention is useful not only in configuring products for the competitive environment (retail and wholesale) but also is beneficial for other market niche, such as health and fitness marketing and awareness, placement in response to demographic demands and limited or geographic market testing or penetration. The system and method is useable both prior to and subsequent to the introduction of such products and may be used for monitoring the competitive marketplace.