Abstract: A liquid dispensing device which allows oral ingestion of a liquid at a desired or controlled rate to, for example, an infant. A holder is provided to enable the placement of the dispenser during periods when dispensing and/or feeding is interrupted or suspended. The dispenser basically comprises a transparent or semi-transparent flexible rubber like elongated cylinder having measurement markings on or about the peripheral surface. An upper flange member supports the dispenser in an upright position when placed in the holder unit. A cap is provided having means for controlling the fluid flow rate. A fluid flow blocking means is provided at the bottom of the holder unit.