Abstract: Online and paper-based telephone directory advertisement effectiveness may be determined and presented. A user interface may receive input, such as an advertisement characteristic. The advertisement characteristic may be part of an advertising mix including paper-based telephone directory advertisements and/or an online telephone directory advertisements. A processor may determine one or more effectiveness metrics, such as monthly call counts. The effectiveness metrics may be based on metered telephone directory listing information, generated by placing a number of unique metered telephone numbers in advertisements, recording data associated with calls made to these unique metered telephone numbers, and statistically processing the recorded data to generate models of how various advertisement types and characteristics have performed. The user interface may interactively present the metric and a sample advertisement that is in accordance with the inputted characteristic.

Abstract: A display case provides a mechanism for displaying a clothing article in an attractive setting while simultaneously protecting the clothing article. The display case comprises an enclosure comprising a plurality of panels, including an panel which opens to provide access to the interior of the display case. The display case further comprises a dress form disposed within the interior of the display case. Some of the panels comprise glass sections allowing a viewer to observe the clothing article within the enclosing frame. The display case further comprises an enclosing top and bottom. The display case comprises a floor upon which the dress form may be disposed, wherein a cavity is defined by the space between the enclosing bottom and the floor. The display case further comprises humidity control means which may be located within the cavity.