Patents by Inventor Karen CHURCH

Karen CHURCH has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for ad placement in content streams
    Patent number: 10832276
    Abstract: The disclosure relates to a computer server system implementing a method to obtain a plurality of online articles for display on a webpage; obtain a candidate promoted content for each of the plurality of online articles; for each of the plurality of online article and the corresponding candidate promoted content pairs: determine a virality score of the online article indicating popularity of the online article among online users; determine a similarity score indicating similarity between the online article and the candidate promoted content; determine a qualification score based on the virality score and the similarity score; select a pair of target article and target promoted content from the plurality of article and candidate promoted content pairs based on the corresponding qualification scores; and display the target promoted content on the webpage.
    Type: Grant
    Filed: November 25, 2015
    Date of Patent: November 10, 2020
    Assignee: Oath Inc.
    Inventors: Alireza Sahami Shirazi, Flippo Menczer, Karen Church
  • SYSTEMS AND METHODS FOR AD PLACEMENT IN CONTENT STREAMS
    Publication number: 20170148049
    Abstract: The disclosure relates to a computer server system implementing a method to obtain a plurality of online articles for display on a webpage; obtain a candidate promoted content for each of the plurality of online articles; for each of the plurality of online article and the corresponding candidate promoted content pairs: determine a virality score of the online article indicating popularity of the online article among online users; determine a similarity score indicating similarity between the online article and the candidate promoted content; determine a qualification score based on the virality score and the similarity score; select a pair of target article and target promoted content from the plurality of article and candidate promoted content pairs based on the corresponding qualification scores; and display the target promoted content on the webpage.
    Type: Application
    Filed: November 25, 2015
    Publication date: May 25, 2017
    Inventors: Alireza Sahami SHIRAZI, Filippo MENCZER, Karen CHURCH