Abstract: An improved mixing and dispensing apparatus for reconstituting and remixing reconstituted juice concentrate includes a container, a spout, a cap with a skirt and a mixing element with a shaft having a handle at one end and a mixing head at the other end. The mixing head is adapted to displace the liquid substantially radially and non-circularly and only moderately axially relative to the shaft as the shaft is reciprocally displaced axially relative to the cap. The container has indicia for indicating the quantity of liquid contained therein. The container generally has a non-circularly shaped cavity which, in cooperation with the mixing head, prevents rotational displacement of the mixing head relative to the cavity. Alternatively, a shaft opening in the cap and a cross-sectional profile of the shaft cooperatively prevent relative rotational therebetween.