Abstract: Systems, methods, and computer-readable media provide for the creation of a template-based targeted marketing presentation. According to various embodiments described herein, a sales representative utilizes a workstation to request a marketing presentation for a certain category of customer within a particular market. A presentation engine retrieves applicable up-to-date data corresponding to the customer category and market from a database and uses the data to make one or more Return On Investment (ROI) calculations. One or more presentation templates include data insertion locations. The one or more ROI calculations and other retrieved data is used to populate the data insertion locations of a selected presentation template. Once populated, the resulting marketing presentation is customized with targeted data and statistics for presenting to the customer.

Abstract: Research-based design is described. In an embodiment, research data can be assessed to produce a list of objective factors that produce an elevated consumer response to designs, and a design scoring methodology can be developed based on the design research data and the objective factors. The objective factors can be applied to create a new design, and the new design can be scored utilizing the design scoring methodology to evaluate whether the new design would achieve the elevated consumer response.