Abstract: A computer-implemented system of passenger oriented seating allocation proposes seats to passengers based on both a passenger and an airline's ranking of seating criteria. The system may assign a numerical weight to each seating criteria based on the passenger and the airline's ranking of the seating criteria, and a seating generation module may generate a seat based on these numerical weights. The system may also generate affinity links between passengers, which may be utilized to integrate personal passenger-oriented and professional information of a passenger to be utilized during the seating allocation process to take into account passengers' preferences in being seated next to people with whom they may be interested.