Abstract: A graphic indicator of olfactory and gustatory characteristics of a beverage. The indicator includes a background portion having a first color. The indicator further includes a plurality of contiguous segments on the background portion. Each segment represents a separate characteristic of the beverage, and each segment is divided into separate strength zones. The strength zones can be darkened in a color other than the first color to indicate a strength level of a characteristic of the beverage to provide a graphic representation of the beverage to enable consumers can make an informed purchasing decision.