Abstract: This invention provides a system to correlate, accumulate and reward incentive points to Bidders in Online Electronic Auction venues. The invention recognizes milestones in Auction Listings and allows for the specific encouragement of bidding activity at each milestone. Further, this invention provides for the contribution made by each Bidder to the final price with every bid regardless of the amount. Incentive points are awarded based on a unique stair step alternating and reversing calculation between competitive Bidders and indexed by the Minimum Incremental Bid amount. The result is a fair and balanced distribution of incentive point allocations for Auction participants and enhanced bidding activity leading to higher bids as well as fewer listings receiving no bids.

Abstract: This invention creates an enhanced marketing system for Online Auctions and ECommerce websites to further provide secondary reasons for current Members to be active with the website. It also provides for the acquisition, activation and retention of new Members that may come to them by way of the 3rd party Organizations that currently have a membership they can influence to become active with the Online Auction website. This invention provides for the presence of an accounting system for awarded incentive points, accessibility to that accounting system and the distribution of those points either through direct redemptions, transfer to other Members or transfer to 3rd party Organizations.