Abstract: Process for creating embossed substrate materials such as metal foils, plastic films, papers and layered materials or laminates in a printing machine, as desired simultaneous to additional printing using ink. For the embossing of the substrate material a gravure roll as printing plate is provided in a printing station along with an impression roll. The printing elements on the printing plate are transferred to the substrate material as an embossed image. To that end, in the printing station, the substrate material is passed between the gravure roll and the impression roll and thereby embossed. The gravure roll acting as printing plate exhibits the e.g. engraved, depressed or and/or raised printing elements. The substrate material exhibits the embossed pattern and if required mono-colored or multi-colored printing. The embossing may reinforce the colored motif and the embossing may also exhibit functional properties e.g. that of an aid to tearing or dot-like print.