Abstract: A method for managing the Search Engine Optimization (SEO) content of web pages is disclosed. In one embodiment, such a method includes providing a set of web pages organized in a hierarchical structure. Each web page has an SEO content pattern associated therewith. The method establishes an inheritance scheme for the hierarchical structure such that the SEO content patterns of parent web pages are inherited by children web pages. The method further enables a user to override the inheritance scheme for selected web pages such that the SEO content patterns of the selected web pages override the SEO content patterns of their respective parent web pages. A corresponding apparatus and computer program product are also disclosed.

Abstract: A method for managing the Search Engine Optimization (SEO) content of web pages is disclosed. In one embodiment, such a method includes providing a set of web pages organized in a hierarchical structure. Each web page has an SEO content pattern associated therewith. The method establishes an inheritance scheme for the hierarchical structure such that the SEO content patterns of parent web pages are inherited by children web pages. The method further enables a user to override the inheritance scheme for selected web pages such that the SEO content patterns of the selected web pages override the SEO content patterns of their respective parent web pages. A corresponding apparatus and computer program product are also disclosed.

Abstract: A computer-implemented process for programmatic redirect management receives a request containing a uniform resource locator, identifies a set of keyword tokens in the uniform resource locator of the request and a set of associated token identifications and determines whether a token identification in the set of associated token identifications is located in a data structure of a redirect registry. Responsive to a determination that the token identification in the set of associated token identifications is located in the redirect registry, the computer-implemented process performs token identification mapping for each token identification in the set of associated token identifications, updating statistics for each token identification mapped in the set of associated token identifications and responsive to a determination that token identification mapping is complete, composes a redirect uniform resource locator.

Abstract: A method for managing the Search Engine Optimization (SEO) content of web pages is disclosed. In one embodiment, such a method includes providing a set of web pages organized in a hierarchical structure. Each web page has an SEO content pattern associated therewith. The method establishes an inheritance scheme for the hierarchical structure such that the SEO content patterns of parent web pages are inherited by children web pages. The method further enables a user to override the inheritance scheme for selected web pages such that the SEO content patterns of the selected web pages override the SEO content patterns of their respective parent web pages. A corresponding apparatus and computer program product are also disclosed.

Abstract: A computer-implemented process for programmatic redirect management receives a request containing a uniform resource locator, identifies a set of keyword tokens in the uniform resource locator of the request and a set of associated token identifications and determines whether a token identification in the set of associated token identifications is located in a data structure of a redirect registry. Responsive to a determination that the token identification in the set of associated token identifications is located in the redirect registry, the computer-implemented process performs token identification mapping for each token identification in the set of associated token identifications, updating statistics for each token identification mapped in the set of associated token identifications and responsive to a determination that token identification mapping is complete, composes a redirect uniform resource locator.