Abstract: The present disclosure discloses a system for integrated view of customer information using a unique combination of Light Weight Master Data Management (LWMDM), Internet of Things/Sensor Data, Social Listening and Foundational Analytics to provide actionable insights to the consuming application. The system enables enterprises to eliminate redundant data points and integration steps and get to a more unified view of customer within a short time line as compared to a multi-year implementation of a full-fledged MDM, Data Warehouse (DW) and Analytical solutions. Further, the system also integrates the enterprise administrative Applications, Portals, Customer Service and Social Media in real-time. The system further provides data quality and integrity across various internal systems, big data analytics along with social listening and sensor information and provides actionable insights on customer life time value, retention, marketing strategies, and determines risk scores to arrive at product pricing.