Abstract: A method and a system described herein relate to guided analytics for analysis of data. In one implementation, the method includes acquiring enterprise data and external intelligence data, and identifying facts, which are measures, and attributes, which are indicative of a characteristic parameter to which the measures correspond, from the enterprise data and the external intelligence data. The method also includes identifying influencing links, where each of the influencing links is indicative of a relationship amongst the facts and the attributes. The method further includes analyzing the facts to obtain analyzed data and identifying at least one correlation in the analyzed data based on at least one of the influencing links and the external intelligence data. The analyzing is carried out using at least one predefined analytical model and is in relation to at least one of the attributes and at least one of the influencing links.