Abstract: A method of and system for providing an incentive program for conserving a consumable resource such as electricity, natural gas, oil, air or water. The present invention monitors utilization of the resource at a location, and then determines a type and quantity of variable resource points to be provided to an account associated with the location or with a participant by analyzing the monitored resource utilization with respect to a plurality of varying conditions (time-variant, location-variant, cost-variant etc.). These conditions may be independent or interdependent; these relationships will be incorporated into the calculations resulting in the award of the type and quantity of resource points determined by the Program. The resource points are then stored in an account associated with the location or with a participant for future use.