Abstract: A method for manufacturing a linerless label web (100, 200, 500) comprising a direct thermal printable coating and a patterned pressure sensitive adhesive (120) is provided. The method comprises arranging a substrate comprising the direct thermal printable coating as a face stock (110, 510, 610, 710), applying water-based adhesive coating (520a, 620a, 720a) onto the face stock (110, 510, 610, 710), providing the face stock (110, 510, 610, 710) with alternating adhesion areas and adhesion-free areas in a transversal direction of the face stock, ensuring the adhesion-free areas with a pre-determined level of moisture, and thermally drying the water-based adhesive coating (520a, 620a, 720a) into the pressure sensitive adhesive (120).

Abstract: This specification relates to a linerless label product intended for end uses having a short label-life and requiring manual handling, repositionability and/or removability together with lean sustainable and economical structure. A linerless label web (631, 741) comprising a direct thermal printable face (210, 630, 740) and a pressure sensitive adhesive (220) is provided. The linerless label web (631, 741) comprises the pressure sensitive adhesive (220) arranged in one or more machine-direction continuous stripes leaving one or more non-adhesive area(s) between said machine-direction continuous stripes in a cross direction of the linerless label web. A total coverage of the pressure sensitive adhesive (220) in the cross direction of the linerless label web is less than 70%, or less than 50%, or less than 30%.