Abstract: Techniques are disclosed to display a dwelling's selling features on a mobile computing device as a user walks through a home. One or more transmitters may be positioned throughout a dwelling. When the mobile computing device is within a threshold range of a transmitter, the mobile computing device may send data identifying the transmitter to back end components. The back end components may correlate the identifying data with selling features associated with that dwelling location. The mobile computing device may receive this information from the one or more back end components and display the selling features. Other methods are also provided to trigger information to be displayed implementing geofences and near field communications (NFC). User feedback may be solicited and stored as part of a user profile, which may be used for marketing, advertising, to calculate homeowners insurance premium or home loan quotes, handle insurance claims, or other suitable purposes.