Patents by Inventor Katherine Inouye

Katherine Inouye has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM AND METHOD FOR OPTIMIZING PURCHASE OF INVENTORY FOR ONLINE DISPLAY ADVERTISING
    Publication number: 20100293047
    Abstract: An ad network system for optimizing the purchase of online display advertisement inventory is disclosed. The ad network system includes an advertiser management system to manage and acquire data for a set of advertising campaigns for a set of advertisers and a publisher management system to manage and acquire data for inventory at publishers' sites and applications. A media buying system runs a two-part optimization to determine an allocation of available inventory and an inventory purchase plan based on the data acquired by the advertiser management system and the publisher management system.
    Type: Application
    Filed: May 14, 2010
    Publication date: November 18, 2010
    Inventors: HENRY SCHWARZ, Madhu Vudali, Katherine Inouye, Ryan Christensen