Abstract: A method of advertising personal hygiene products is disclosed. Uniquely designated characters are presented in a series of entertaining children's stories. In general, the designated characters may represent hygiene and/or grooming difficulties and the stories describe effective methods to overcome such difficulties. The method encourages the purchase of products to overcome such difficulties in real life. The invention further describes a method to teach and encourage children of all ages to learn and practice good personal hygiene by creating designated characters in a series of stories representing specific hygiene and/or grooming difficulties, relating those characters to real life difficulties, and describing appropriate use of products aimed at such difficulties.