Patents by Inventor Kaustuv

Kaustuv has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • ADVERTISING INVENTORY ALLOCATION
    Publication number: 20140114773
    Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
    Type: Application
    Filed: November 19, 2013
    Publication date: April 24, 2014
    Applicant: Google Inc.
    Inventors: Stephen G. Stukenborg, Daniel J. Zigmond, Jason Bayer, Danny Tom, Kaustuv, Jagpreet S. Duggal, Robert D. Gardner, Deepak Chandra, Neil C. Rhodes, Noam Nisan, Tal Franji, Misha Seltzer, Hal R. Varian, Yossi Matias
  • Channel tune dwell time log processing
    Patent number: 8438591
    Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
    Type: Grant
    Filed: November 22, 2011
    Date of Patent: May 7, 2013
    Assignee: Google Inc.
    Inventors: Geoffrey R. Smith, Kaustuv, Daniel J. Zigmond, Jay Shrauner, John Alastair Hawkins, Simon M. Rowe, Michael A. Killianey, Yaroslav Volovich, Iain Merrick
  • CHANNEL TUNE DWELL TIME LOG PROCESSING
    Publication number: 20120072935
    Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
    Type: Application
    Filed: November 22, 2011
    Publication date: March 22, 2012
    Applicant: GOOGLE INC.
    Inventors: Geoffrey R. SMITH, KAUSTUV, Daniel J. ZIGMOND, Jay SHRAUNER, John Alastair HAWKINS, Simon M. ROWE, Michael A. KILLIANEY, Yaroslav VOLOVICH, Iain MERRICK
  • Channel tune dwell time log processing
    Patent number: 8091101
    Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
    Type: Grant
    Filed: June 21, 2010
    Date of Patent: January 3, 2012
    Assignee: Google Inc.
    Inventors: Geoffrey R. Smith, Kaustuv, Daniel J. Zigmond, Jay Shrauner, John Alastair Hawkins, Simon M. Rowe, Michael A. Killianey, Yaroslav Volovich, Iain Merrick
  • Log Processing
    Publication number: 20100262496
    Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
    Type: Application
    Filed: June 21, 2010
    Publication date: October 14, 2010
    Applicant: GOOGLE INC.
    Inventors: Geoffrey R. Smith, Kaustuv, Daniel J. Zigmond, Jay Shrauner, John Alastair Hawkins, Simon Rowe, Michael A. Killianey, Yaroslav Volovich, Iain Merrick
  • Log processing of channel tunes and channel tune times generated from a television processing device
    Patent number: 7743394
    Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
    Type: Grant
    Filed: September 10, 2007
    Date of Patent: June 22, 2010
    Assignee: Google Inc.
    Inventors: Geoffrey R. Smith, Kaustuv, Daniel J. Zigmond, Jay Shrauner, John Alastair Hawkins, Simon Rowe, Michael A. Killianey, Yaroslav Volovich, Iain Merrick
  • Log Processing
    Publication number: 20080250453
    Abstract: Reporting data related to content processing devices, e.g., television devices, are processed to identify channel tunes and corresponding tune times of the content processing devices. Automatically generated channel tunes based on the corresponding tune times are identified. Content items that are aired during a time period defined by the corresponding tune times can be adjusted.
    Type: Application
    Filed: September 10, 2007
    Publication date: October 9, 2008
    Applicant: GOOGLE INC.
    Inventors: Geoffrey R. Smith, Kaustuv, Daniel J. Zigmond, Jay Shrauner, John Alastair Hawkins, Simon Rowe, Michael A. Killianey, Yaroslav Volovich, Iain Merrick