Patents by Inventor Kaustuv Kaustuv

Kaustuv Kaustuv has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertising inventory allocation
    Patent number: 8615436
    Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
    Type: Grant
    Filed: July 16, 2009
    Date of Patent: December 24, 2013
    Assignee: Google Inc.
    Inventors: Steve Stukenborg, Daniel J. Zigmond, Jason Bayer, Danny Tom, Kaustuv Kaustuv, Jagpreet S. Duggal, Robert D. Gardner, Deepak Chandra, Neil C. Rhodes, Noam Nisan, Tal Franji, Misha Seltzer, Hal R. Varian, Yossi Matias
  • ADVERTISING INVENTORY ALLOCATION
    Publication number: 20100017298
    Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
    Type: Application
    Filed: July 16, 2009
    Publication date: January 21, 2010
    Applicant: Google Inc.
    Inventors: Steve Stukenborg, Daniel J. Zigmond, Jason Bayer, Danny Tom, Kaustuv Kaustuv, Jagpreet S. Duggal, Robert D. Gardner, Deepak Chandra, Noam Nisan, Tal Franji, Misha Seltzer, Hal R. Varian, Yossi Matias