Abstract: Methods are provided for providing information to a viewer of a digital broadcast. Digital broadcasts which include audio components, video components, and an additional information component are transmitted to media content display devices. Information may be extracted from the information component via user activation of an information interface and selection of desired information. The desired information may be extracted from the information component of the digital broadcast and/or transmitted to a broadcaster who may then, upon receipt of the request for information, modify the information component of the digital broadcast to the viewer.