Abstract: A wrist watch band comprises a plurality of metallic band links connected by a continuous flexible connecting member in a non-expansile condition. The links are made of pairs of upper and lower strips fixed to each other on respective opposed surfaces thereof. The watch band can be varied in appearance by changing the shapes of the respective upper strips. A method of manufacturing the watch band comprises a sequence of steps which includes forming a series of respective upper and lower strips, fixing the respective upper and lower strips to each other, inserting a flexible connecting member into a series of aligned openings formed and defined between the upper and lower strips and cutting the links and connecting member into designated band shapes. Thus, the method permits watch bands to be manufactured efficiently and at reduced cost.